Welcome to this course on hosting your first bartending competition. Whether you’re a bar owner, a brand, or a bartender with a vision… competitions are one of the most powerful tools we have to build community, elevate talent, and create unforgettable moments behind the bar.
Bartending competitions are not just about winning trophies. They’re about storytelling, education, and connection. They give bartenders a platform to grow, brands a stage to activate authentically, and venues a reason to become cultural hubs. When done right, a competition leaves everyone—competitors, judges, sponsors, and guests—better than they arrived.
In this course, you’ll learn how to plan properly, budget realistically, secure sponsors, choose the right venue, build a professional judging system, manage competitors, market your event, and deliver a competition that is fair, safe, and respected.
Section 1Course Outline Modules 1-3
Lecture 1Foundations & Planning
Lecture 2Budgeting & Financial Strategy
Lecture 3Venue & Logistics
Section Quiz
Section 2Course Outline Modules 4-6
Lecture 4Sponsorships & Partnerships
Lecture 5Staffing & Operations
Lecture 6Judging Systems
Section Quiz
Section 3Course Outline Modules 7-9
Lecture 7Competitors
Lecture 8Ticketing & Audience
Lecture 9Marketing, Execution & Growth
Section Quiz
Section 4Additional Downloads
Lecture 10FBA Classic Cocktail Judges Sheet
Lecture 11FBA Intro Flair Judges Sheet
Lecture 12FBA Flair Judges Sheet
Lecture 13FBA Tour Partners Deck
Lecture 14Sponsor Partnership Deck Example
Final Quiz
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