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About Us

What legacy do you want to leave behind?

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About Us

Bartend Better Now Online Academy

Bartend Better Now Online Academy was created with one clear mission: to elevate the bartending industry through accessible, practical, and inspiring education. We believe that knowledge is the fastest path to confidence, growth, and opportunity—whether you are stepping behind the bar for the first time, competing on a global stage, or building something bigger for the community.

Our academy delivers high-quality online courses designed to help bartenders, hospitality professionals, and industry leaders sharpen their skills, expand their understanding, and take meaningful steps forward in their careers. From bartending competitions and event organization to professional development and beyond, our courses are built by experienced professionals who know what it takes to succeed in the real world.

Bartend Better Now is also an educational platform for educators, bartenders, and industry experts who want to share their knowledge. We empower creators to develop and host their own online courses, turning experience into impact and expertise into education. By doing so, we strengthen the industry as a whole—one lesson, one course, and one community at a time.

We are proud to support an inclusive, global community where learning never stops and everyone has a seat at the bar. Whether your goal is to compete, organize, teach, or simply become better at what you do, Bartend Better Now Online Academy is here to support your journey.

Now is the time to invest in yourself. Register for a course, expand your skill set, and take action on the future you want to build. Learn more. Do more and Bartend Better—Now.

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Cocktails
Flair
Management
Bartending Skills

It all started with an online magazine...

Flairbar.com is a global platform dedicated to the art, sport, and culture of competitive bartending. It serves as a hub for education, competition, and community—connecting bartenders of all levels with resources, events, and opportunities to develop their skills and showcase their talent. Built to support creativity, performance, and professional growth, Flairbar.com celebrates flair as both an art form and a career path, inspiring bartenders worldwide to train harder, perform better, and take the stage with confidence.

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Meet Our Instructors

Learn from some of the best...

Dean Serneels

Director- Beverage Applications
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Rob Husted

CEO & Bartender
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LEARN

Step 1: Learn—invest in yourself by exploring our courses and expanding your skills at your own pace, with education designed to support both your professional goals and personal well-being.

APPLY

Step 2: Apply—take what you have learned and put it into action behind the bar, on stage, or within your community, allowing confidence and experience to shape your growth as a professional.

TEACH

Step 3: Teach—share your knowledge, mentor others, and inspire the next generation by contributing to the global bartending community. Together, we learn, grow, and uplift one another—because when we take care of ourselves and each other, the entire industry rises.

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Instructors
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The Bartend Better Now Online Academy Faculty

  At the Bartend Better Now Online Academy, we proudly invite experienced professionals, competitors, and industry leaders to take the next step by joining our faculty and creating their own courses. This is an opportunity to invest in yourself while giving back to a global community that thrives on shared knowledge and mutual respect. Your experience has value, your perspective matters, and your voice can inspire others at every stage of their journey. By teaching, you elevate the industry, expand your personal legacy, and help create a more inclusive, educated, and empowered bartending community—one course, one student, and one opportunity at a time..